With the times of phone books coming to an end, businesses are moving their local marketing efforts online—which may be a good thing! Not only does it make your business easier to seek out, but, with online directories like Google My Business, you’ll reach potential customers that might otherwise need to drive by or look you up within the prehistoric telephone book. this text goes to hide just ten of the various benefits you’ll reap from having an optimized Google My Business listing.
Why you would like a Google My Business Listing
Google has reported that a staggering 46% of all searches have local intent (Source: program Roundtable). Yet, despite knowing this information, numerous businesses fail to require advantage of the free-to-use Google My Business platform. There are several perks of getting found out on Google My Business, so whether you’re considering creating an inventory for your business or trying to find the simplest ways to spice up your local presence, this text is well worth some time .
Benefit #1: Show Up in Google Maps Searches
Next to online reviews, the second most vital factor that buyers take into consideration when checking out an area business is proximity to their location. While a fast Google search is certainly effective for narrowing down the options—especially those on a smartphone—most consumers use Google Maps to locate businesses nearby.
Whether checking out local mechanics or a well-liked spot to urge some ramen noodles, Google Maps will quickly populate with dozens of red markers, each indicating an area business that meets your search criteria. By simply creating a Google My Business listing and completing the verification steps, your store location will start to crop up for local searches also . this is often an excellent benefit that permits users to instantly see how close you’re to their location, increasing the likelihood that they’ll pay you a visit.
If, for instance, you’re a pest control business, having a Google My Business will allow your business to point out up for searches just like the one below:
Benefit #2: Show Up In Google’s Local 3-Pack
If you’ve been following Google’s local search results for the past few years, you’ve probably noticed that the once inclusive 7-pack has now become the limited 3-pack. so as to urge into this special club, businesses around the world are trying a variety of various SEO tricks to spice up their local rankings and odds of being included in Google’s local 3-pack.
What most brands don’t know is, by simply creating a free Google My Business listing, you’ll greatly increase your odds of creating it onto this highly sought-after list. the simplest part about being within the local 3-pack, you ask? Not only do these listings show users where your business is found on Google Maps, but they also show up BEFORE organic results—offering a serious benefit to your visibility. to raised demonstrate just how important this is often from a business perspective, brands that show abreast of Google’s local 3-pack get a whopping 700% boost in clicks over brands that don’t.
Benefit #3: Earn Trust From Customers
For modern customers, one among the most important hurdles they need to face is that of building enough trust to confidently make a sale . As a business owner, your job is to assist them make that jump as easily as possible. to try to to this, one among the only steps you’ll take is that of helping potential customers see that your business has an actual location.
Due to the inherent trust and confidence, most users place in Google, your business benefits whenever it pops up during a local search, as prospects will automatically be more likely to trust your brand. In fact, brands that show abreast of Google are 2.7 times more likely to be considered reputable by consumers.
This is due largely partially to the thorough process businesses must undergo before being listed on Google My Business. because of the multiple verification steps every brand must complete before appearing in local searches, Google creates a trustworthy environment that users can believe .
Benefit #4: Star Ratings Boost Your Appeal
Few factors can influence a possible customer’s purchase decision the maximum amount as online reviews. As a consumer, believe the last time you were buying something online. Did you accompany the merchandise that had the very best reviews, or the lowest?
With a Google My Business listing, customers are going to be ready to review your business and leave feedback for others to ascertain . In doing this, not only will you get honest evaluations about what you’re doing right and what you’ll be doing better, but you’ll also get that nifty star scoring system next to your business on Google. As long as you’re delivering quality products and a top quality experience, over time, you’ll start to gather more reviews and a better overall rating (responding to reviews helps with this as well). this is often especially helpful when there are competing businesses nearby and you would like to realize a competitive edge.
Benefit #5: Increase Traffic and Sales
Another challenge local businesses face is that of maintaining a rise in quality website traffic and keeping a gentle supply of pedestrian traffic filtering through their doors. While there are no thanks to completely avoid the ups and downs throughout the year, having a Google My Business listing can greatly help boost your numbers across the board.
Just by having an inventory and exposure in local searches, Google has found that companies are the maximum amount as 70% more likely to draw in location visits from browsing potentials. a good more impressive figure revealed that customers who find a brand through their Google My Business listing are up to 50% more likely to form a sale .
Benefit #6: Learn More About Your Business
No matter what quite product or service you sell, the more you recognize about your customers, the higher you’ll be ready to appeal to them. From your Google My Business page, navigating to the “Insights” section will offer you a wealth of valuable analytics that breaks down how visible your brand is, who your target customers are, and the way they’re engaging together with your business.
This is a strong thanks to gauge how your business is performing throughout the year so you’ll better zero in on what’s working and what’s not. By learning more about the sorts of customers your business is attracting, you’ll even be ready to modify and improve marketing strategy performance.
Benefit #7: Rank Higher in Results
The more Google likes your business, the upper it’ll rank you in its Search and Maps results. How does one get Google to love your business more? By supplying quality, consistent, and accurate information. The more Google can tell consumers about your business, the more it’ll such as you . Your Google My Business profile is that the best thanks to feed Google this information.
Benefit #8: Increase Engagement
Google My Business profiles provide ample opportunities for engagement. Potential customers can access your website or call you with one tap or click. Even more beneficial is that the ability to order a table or book a meeting directly through your listing.
Benefit #9: Free Google Advertising
Running a Google Ads campaign may be a good way to urge to the highest of Google, but you are doing got to know what you’re doing so you’ll maximize your budget. you furthermore may got to have a allow running ads within the first place. the opposite thanks to get to the primary page of Google is by improving your SEO, which is primarily content-driven. This method is more sustainable but it does take time to create up your authority and ranking.
A Google My Business listing, on the opposite hand, offers a sort of fast and free advertising on Google. With it you get targeted exposure on the world’s most trusted program , It costs nothing to make , claim, and verify your listing. It takes less time to optimize your profile than to urge a solid paid search campaign up and running. you’ll also see results more quickly than with build up your organic search results through website pages over time.
This is to not say that you simply shouldn’t run Google ads or build your SEO through your website—these are marketing strategies that are well worth some time and money. the purpose is that Google My Business is a further marketing strategy that’s cheaper than paid search advertising and faster than SEO—not to say simpler than both.
Benefit #10: Stand Out from Competitors
Your Google My Business profile displays the essential information potential customers need so as to interact together with your business. additionally, it also displays a quick description to assist users in quickly identify if your business is what they’re trying to find. an efficient Google My Business description offers a snapshot of your business, includes relevant keywords, and depicts something unique or authentic to assist you to show your value. Through a little snippet of content, your Google business description gives you a chance to face out from your competitors during a consumer’s initial scan through search results—don’t pass up this benefit!
Google’s search results are getting more and more robust, with answer boxes, related questions, and even results appearing within the search suggest a menu. the advantages Google My Business affords local businesses are only growing. Get your profile found out today to start.